Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Monday, August 3, 2009

Advertisers Can Celebrate: Google’s Bid Simulator is now Live!

Posted by @ 8:23 pm
0
  •  

Google has been testing for while now a new AdWords tool which gives you a greater insight into the impact of changing the bid price on your advertising results.

The bid simulator has just been launched and is now available to even more Google AdWords advertisers.

Dan Friedman from the Inside AdWords crew explains how useful this tool can be:

Using data from the past seven days, the bid simulator re-calculates the number of impressions for which your ad could have shown had you chosen a different maximum CPC, how many clicks your ad could have gotten for those impressions and how much those clicks could have cost. The feature provides increased transparency into the AdWords auction and gives you the insight to make more informed bidding decisions to meet your advertising objectives.

It basically shows you how many impressions and how your ad position would look, if you increased or decreased your bid price.

The following image shows an example of the bid simulator in action with the keyword as “keyword”.

bidsimulator

Google have released an educational video explaining the tool in more detail, which you can check out here.
Any tool that helps advertisers get more “bang for their buck” is a great thing, so I really think this tool will be very well received. Although it has only been live for 1 day, the tool is certainly generating a lot of buzz in the online forums.

Have you tried the bid simulator already? If so we would love to know what you think about it.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (Not Started)


Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News, Tips & Advice (938 of 2085 articles)


There aren’t too many people these days who haven’t heard of Twitter. It’s the social networking phenomenon that’s sweeping the ...