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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Tuesday, February 21, 2006

Advertise on Google Earth!

Posted by @ 12:51 am

Here’s one news snippet from the “weird and wonderful, but also quite clever” basket. Colin Fitz-Gerald, a roofing business owner from Cape Cod, Massachusetts, wants to launch a business displaying ads on rooftops aimed especially at users checking out satellite imagery on Google Earth or Microsoft’s Live Local. The idea of rooftop advertising isn’t new, but so far it has only been used in the vicinity of airports.

The idea of using roof space for advertising aimed at Google Earth users is very clever considering the cult status of the program and the huge future potential of local search and imaging applications. I’m not sure what the most visited locations on Google Earth are – but imagine a rooftop ad next to New York’s Times Square or the Louvre in Paris!

Unfortunately, Colin has yet to come up with a business plan, find roof space, advertisers and a way to temporarily place advertising messages on rooftops. The biggest hurdle of all is that current Google Earth footage can be up to four years old, so there is no guarantee that an ad will be seen on Google Earth any time soon.

But full marks to Colin for entrepreneurial and lateral thinking!

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