Google have announced a new option for AdSense publishers that provides them control over the ads that are shown on their site. The filter gives publishers the ability to block ads that fall into specific categories like dating, religion, weight loss and politics.
The filter also lets you know what percentage of revenue each type of ad is producing for your site:
I can see this tool being useful for a religious site who might not want “sexually suggestive” ads or a financial advice site who may not want “dating” ads. A rather amusing example I’ve seen recently was a website called “Get Rich Slowly” which ended up showing “get rich quick” style ads based on the websites content.
Advertisers have been calling for this feature for years. There have been many instances in the past where a filter like this could have prevented inappropriate ads from impacting a websites performance.
While there may be high demand for a filter like this, the service is in limited beta right now and only available to a selected number of publishers. I have no doubt that this will become a regular AdSense feature, so for those not included in the test you may have to wait a little longer.