So you’ve made this brilliant flash video for your site and its visitors, but how do you know if your visitors are actually watching it? Well now you can with Google Analytics which has recently added Adobe Flash tracking.
Google Analytics will now be able to track when a visitors uses an Adobe Flash application in a website, including the number of viewers, whether the creative attracts new users and the effectiveness of the flash at getting visitors to take action.
Nick Mihailovski, Google Analytics Specialist, explains the process in a bit more depth:
To demonstrate this new Google Analytics feature, the company has teamed up with web-based Flash creation company Sprout and produced the following video:
If you’ve always wanted to track the flash video embedded on your site, then check out the Google Analytics blog for more information, it might be easier than you think.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.