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Sunday, November 23, 2008

Adobe Flash Tracking Now Possible with Google Analytics!

Posted by @ 9:23 pm

So you’ve made this brilliant flash video for your site and its visitors, but how do you know if your visitors are actually watching it? Well now you can with Google Analytics which has recently added Adobe Flash tracking.

Google Analytics will now be able to track when a visitors uses an Adobe Flash application in a website, including the number of viewers, whether the creative attracts new users and the effectiveness of the flash at getting visitors to take action.

Nick Mihailovski, Google Analytics Specialist, explains the process in a bit more depth:

“This feature is a translation of the current Google Analytics tracking code into the ActionScript 3 programming language that dramatically simplifies the ability to track Flash, Flex and AS3 content. This new Flash tracking code provides all the rich features of the current JavaScript-based version, including campaign, pageview and event tracking and can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, such as online games.”

To demonstrate this new Google Analytics feature, the company has teamed up with web-based Flash creation company Sprout and produced the following video:

If you’ve always wanted to track the flash video embedded on your site, then check out the Google Analytics blog for more information, it might be easier than you think.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (1 - comment)

Writing Google Analytics tracking calls manually for any non-trivial Flex application is very time consuming operation. This add-on to Flex analytics will perform tracking automatically:

By TN - December 16, 2008

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