As the start date draws closer for the Yahoo/Bing partnership more and more questions have been popping up on details of the partnership.
One question which caught my attention was about the ranking of paid ads between the two search engines. Here is the official answer from Microsoft’s Carolyn Miller:
Q: Will my ad position (also known as ad rank) be the same on Yahoo! and Bing search engine results pages? How does adCenter determine ad position?
A: Your ad rank on Yahoo! and Bing search engine results pages will be the same. Similar to Yahoo! Search Marketing, adCenter determines ad rank based on several factors including the amount you bid, your ad’s relevance, and your ad’s click-through rate.
As a result of each company continuing to own its own consumer search experience, there may be variances in the number of ads that are displayed in each location on the page. Bing could display three ads at the top of the page and two on the right-hand side, whereas Yahoo! might display two ads at the top of the page and three on the right-hand side for the same search term.
Carolyn also warns Yahoo! Search Marketing advertisers that their account history will not be carried over during the transition. However for a limited time after the transition, they will have access to the last 13 months of their campaigns reporting and history. Also, advertisers starting new accounts on adCenter will need to re-establish their keyword and account histories.
As Matt from the ineedhits team has previously mentioned, if you’re currently advertising with Yahoo! or Microsoft via our Easy Search Advertising service, ineedhits will be managing the transition for you with no action required on your part.