So you operate a local business; but are you doing all you can to reach your local customers or is Mr. Smith down the street taking all of them? Unfortunately in every business there is competition and in order to get in front of your competitors one important factor is to get noticed!
Below are some of the steps I would take if I was a local business and wanted to target local customers with a minimal cost.
1. Add my business name and business address to each page of my website. By doing this your site will be picked up by search engines and rank you higher for local searches.
2. Make sure the logo or home link on each page on my website has appropriate local link text.
3. Get found in local search engines. Either submit myself or get a Local Search Listing. By being included in local search engines you instantly increase your chances of being found by your local customers searching for products and services.
4. Add locally targeted Alt tags to my images. For example, if I was a Hairdresser in Brooklyn, New York and my business name was Mousey Brown Salon I would add an Alt tag to my logo that says “Mousey Brown Salon is a hairdresser located at 732 Lorimer St, Brooklyn, New York”.
5. Submit my images to photo sharing sites like Flickr. Here I can add my own tags to my images and also link these images back to my site.
6. Upload my products to Google Base in order to appear on Google Product Search.
7. I would recommend my customers write a review on my Hair Salon at review sites such as Citysearch.com and Yelp.com. Local search engines often collect reviews from these types of sites and add them to the associated local business listing.
As you can see these are some simple ways (with most being free) to help you capture your local customers.
Good luck with implementing them!
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