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Monday, October 29, 2012

7 Deadly Sins of SEO Copywriting

Posted by @ 3:38 pm

You’ve all heard the saying “Content is king” when it comes to SEO success. If the content on your website isn’t optimized for both the search engines and your target audience then you’re really wasting your time.

Strategies for writing content that is SEO friendly has changed over the years, so are your techniques still correct? If you’re writing content using out-dated or incorrect strategies, you may be committing sins without even realizing it.

Heather Lloyd-Martin from SEO Copywriting has outlined 7 sins of SEO copywriting that everyone should avoid, which I think are worth sharing with you.

Sin 1: Thou shalt not write to a certain word count because “it’s how you have to do it for Google.”
Here’s a news flash: Google really doesn’t care about your word count. If you find yourself trying to meet some mythical word count, relax. How long should your content be? As long as it needs to be to fully explain the topic and encourage the desired conversion.

Sin 2: Thou shalt not focus on a keyword density percentage.
I still see some folks convinced that shoving key phrases into the copy will help. It won’t. Trust me. Get over it.

Sin 3: Thou shalt not upload crap writing just because you can.
Bad content reflects poorly on your brand. Yes, you want to constantly upload new content. But that content needs to be good.

Sin 4: Thou shalt not write sales content that focuses on features rather than benefits.
If you focus your content solely on features (for instance, product dimensions) and ignore the benefits (how your product helps your customers) you can say goodbye to sales. People buy on emotion, so your copy needs to paint a picture – not get bogged down in benefit-free details. Good sales copy is good from an SEO perspective, too. The more reader-centered your content, the more folks who will share it, like it and link to it.

Sin 5: Thou shalt not provide a small amount of information on your site figuring that “customers will call if they want more information.”
Your website is your 24/7 sales team. If your prospects don’t find the information they need to see, they won’t necessarily call or email. In fact, they’ll probably just hit the back button and check out your competitors instead.

Sin 6: Thou shalt not ignore your page titles
Your Titles (the blue clickable link) need to be written like headlines for maximum impact. Yes, include keyphrases. But carefully consider what would “get the click” and differentiate you from the other results.

Sin 7: Thou shalt not write boring copy
Put some personality pizzaz into your writing. Think about what would make your reader lock on to your content and hungrily devour every word. The more you talk about what’s important to your readers the more you’ll connect with your audience – and the better results you’ll get from your content.

Are there any other sins you would add to this list? If so, feel free to share them below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (1 - comment)

The most important thing to keep in mind when creating content is that you need to focus on quality. It’s better to publish a few great things a week rather than lots of things that are just “OK”. The quality of your content is a direct reflection of the quality of your brand.

By Nick Stamoulis - November 1, 2012

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