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Monday, May 15, 2006

649 Million Use the Internet Worldwide

Posted by @ 5:46 pm

A new study launched by comScore Network has revealed that around 649 million people over the age of 15 used the Internet worldwide in March 2006, totaling 14 percent of the overall global population in this age bracket.

The comScore World Metrix is the first of its kind, providing a factual estimate of international online audience size and behavior based on activity from the world’s largest online behavioral research panel.

According to Peter Daboll, President/CEO of comScore Media Metrix, ten years ago the U.S. represented two-thirds of the world’s online population. Today, they only account for approximately a quarter (152 million), with the major Asian countries such as China, Japan, India and Korea accounting for 25 percent of the world’s online population (168.1 million users).

Top 15 Online Populations by Country, Visitors Aged 15+

Country Unique Visitors (000)
United States 152,046
China 74,727
Japan 52,100
Germany 31,813
United Kingdom 30,190
South Korea 24,645
France 23,884
Canada 18,996
Italy 16,834
India 16,713
Worldwide Total 694,260

Source: comScore World Metrix, March 2006
*Excludes traffic from public computers such as Internet cafes and access from mobile phones or PDAs.

Interestingly, the U.S did not rank in the top 15 countries for average hours spent online per visitor during March. Israel ranked first with an average of 57.5 hours followed by Finland with 49.3 and South Korea with 47.2 hours spent on the Internet.

comScore have also released preliminary results of the top 15 global media properties. MSN-Microsoft sites lead the list with nearly 538.6 million users worldwide, followed by Google (495. 8 million users) and Yahoo! (480.2 million users).

Top 15 Global Media Properties, Visitors Aged 15+

Media Property Sites Unique Visitors (000)
MSN-Microsoft Sites 538,578
Google Sites 495,788
Yahoo! Sites 480,228
eBay 269,690
Time Warner Network 241,525
Amazon Sites 154,640
Wikipedia Sites 131,949
Adobe Sites 115,774
Lycos, Inc 109,394
Worldwide Total 694,260

Source: comScore World Metrix, March 2006
*Excludes traffic from public computers such as Internet cafes and access from mobile phones or PDAs.

Mr Daboll stated that, “While the “big three” properties remain consistent among worldwide and U.S. audiences, Wikipedia has emerged as a site that continues to increase in popularity, both globally and in the U.S. Wikipedia’s popularity demonstrates the global power of the Web to unite and provide information across countries and languages, but the full extent of its global appeal is only measurable through this new worldwide measurement”.

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Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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