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Sunday, August 2, 2009

Yahoo! Still Innovating: New SERPs, Local Enhanced and Real Time Search

Posted by @ 7:31 pm

Yahoo! isn’t resting on the laurels of its recent deal with Microsoft. The ink is hardly dry on the 10 year agreement and Yahoo! is busy pushing out new tests, enhancements and already talking new search innovations.

Here’s a wrap of the activity coming from Yahoo! HQ in the past week.

  • New SERPs Page Being Tested

Matt McGee over at Search Engine Land pointed to the images of Yahoo!’s new Search Engine Results Pages (SERPs) testing.

It looks more inline with the new portal homepage design that was launched a week ago. Cleaner, more intuitive and everything more left aligned (including new SearchPad)

Whilst Microsoft might be powering Yahoo!’s search results, under the agreement, Yahoo! still has control over how the results are displayed on its web properties.


Expect more refinement over the next 12 months as Yahoo! clings desperately to its users.

  • Yahoo! Local More Useful

Yahoo! has given their Yahoo! Shortcut, the local listings at the top of SERPs a tweak. Users will now allow be able to access valuable information on local listings directly from the results page.


Drop down options will provide searchers with access to reviews, photos, directions and more. The new enhancement will help users find important decision making info without having to click through to specific local listings first.


Whilst the enhancement isn’t ground breaking, and probably should have been implemented a while back, from a local business perspective, it further reinforces the importance of enhancing local business listings with reviews, images etc.

  • Talk of Real Time Search

There’s even early talk at Yahoo! Labs of a new search engine – aimed squarely at real time results. Real time search is hot at the moment with the growth of microblogging platforms such as twitter.

Yahoo! Labs chief Prabhakar Raghavan, hs suggested the company is looking to “mine” microblogging platforms to enhance the search results offer through Bing.

I’m not sure where that fits into the new agreement or more importantly, whether its in line with their strategic direction, since they’ve openly dropped search (again). But stay tuned.

As you can see, Yahoo! is still busy researching, developing and tweaking their various search offerings, even after the deal. They’ll be keen to maintain their user base, so I’m sure the innovations will continue unabated.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (1 - comment)

It happens from time to time just like serps in Google. If you are a real webmaster, you could just relax and do what you are doing.

By marck_don - May 6, 2010

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