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Tuesday, April 19, 2011

60% of Searchers More Likely To Contact Businesses with Images in Local Search Results

Posted by @ 8:46 pm
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The importance of local search listings has been given even greater exposure with a recent study from UK firm BrightLocal.

The results of two online surveys about local consumer behaviour and local SEO found that Google Places is the most popular source for local searchers (not surprising).

The surveys were conducted in Q1 2011. There were more than 600 SEO survey respondents and 1,250 US consumer survey respondents respectively.

Here’s how the SEO respondents ranked the top sources of traffic to their clients’ sites:

Google really does dominate when it comes to driving traffic to local websites. 58% of visitors to local sites come directly from Google Places and Google.com. Yahoo, Bing and Facebook also have some influence, although very small. The graph below outline the main traffic sources for local business websites.

One surprising find from the study is the degree to which images seem to matter to consumers. 60% of the consumers surveyed said that if an image is included in the businesses local listing then they are more likely to contact that business.

Local searches are certainly very popular. The consumer survey found that 31% of consumers use Google daily or weekly to find local businesses. In fact, almost 60% of consumers use Google every month to find local businesses.

So, what’s the moral of the story? If you’re listing doesn’t include any images, it might pay to update it. If you don’t have a local listing yet, then now is a good time to get one.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (4 - comments)

[...] Click Here To Read Original Post on INeedHits.com SEO | SEM News [...]

By 60% of Searchers More Likely To Contact Businesses with Images in Local Search Results « Miami Beach Web Designer - April 19, 2011



[...] full post on ineedhits « Book Review: Card Sorting, Designing Usable [...]

By 60% of Searchers More Likely To Contact Businesses with Images in Local Search Results | 2010 World Top Template Forum - April 19, 2011



[...] 60% of Searchers More Likely To Contact Businesses with Images in Local Search Results April 20, 2011 Ryan Morales SEO | SEM News No Comments [...]

By 60% of Searchers More Likely To Contact Businesses with Images in Local Search Results | RM2 Project - April 19, 2011



[...] 60% of Searchers More Likely To Contact Businesses With Images In Local Search Results — The arrival of services such as Groupon and Foursquare have driven Local Search to new heights in the last few years. It’s driving more sales than ever before, but it also means it’s more important to get an edge over your competition. This research, covered by iNeedHits, has some fascinating information you’ll want to get, if you do any local marketing. You might also find the info helpful in your other marketing efforts as well. [...]

By DIYSEO – The Best Small Business Marketing News & Blog Posts of the Week – April 22, 2011 - April 22, 2011




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