Google has been on the war path of late handing out the dreaded unnatural link warnings to webmasters left, right and center.
So how can you be one step ahead of Google and ensure your website isnt targeted. A recent article from SEOGadget suggests that unnatural link warnings are most likely caught by computers and algorithms. And what do computers and algorithms look for? Patterns and anomalies.
So here are 5 anomalies in your link profile that could tip off Google.
1. A Sudden Surge of Links
Just like a car doesn’t go from 0 to 120 MPH in one second, a website doesn’t go from 10 odd links here and there to hundreds or thousands overnight. Remember when it comes to link building, slow and steady will win the race in the end.
2. A Consistent Quantity of Links
Another thing that might signal unnatural linking is a consistent quantity of links. A natural would be a few here, a few there, maybe several more here, and none there.
3. Overuse of the Same Anchor Text
Speaking of natural, what are the chances that if you gave your link to 100 webmasters and told them to link back to you that they would all do it with one specific keyword anchor text phrase? Probably slim unless those 100 webmasters were also SEO’s and your homepage title only had your keywords in it.
Instead, what you would probably end up with is some links to your keyword anchor text (assuming that you had it in your website’s title), your brand or business name, the full URL of your website, just your domain.com, the word website, and maybe some to your name if people thought of it as your website. Hence, think about natural linking text when building and requesting links to a website and act accordingly. Better yet, don’t request that every webmaster add your link with specific anchor text. Just give them your link, a short description, and let them do what they feel is most natural. Then you will really achieve a natural link profile.
4. Links From the Same Set of Websites
One trap that link builders can easily fall into is getting links from the same sources. Nothing is simpler than having a list of 50 websites where you know you will get your way, maybe with or without compensation.
But what happens is this. You’ll have several websites with a very similar linking profile.
Your best bet is to treat each website like it is the first one you’ve ever built links to. Start researching potential link partners and other resources from scratch. Time consuming, yes. But definitely a better way to have a fresh perspective per website and thus, a fresh link profile.
5. All Dofollow, PageRank 6 and Above…
The best links are sans nofollow when it comes to increasing rankings in search, and of course, they have high authority. But then again, a natural link profile would include a healthy mix of both dofollow and nofollow links of both higher and lower PageRank and Domain Authority.
So what is the best way to create a natural looking link profile? Either avoid the patterns above, take proactive measures to fix them, or cross your fingers that Google doesn’t come after you.