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Thursday, December 18, 2008

4 Easy Ways to Improve Your Website Navigation & SEO

Posted by @ 8:05 pm

Navigation is an extremely important part of your website that helps users find the content they’re after and informs search spiders about the structure of your website. In order to improve the usability and ranking of your site, it’s important to keep both users and SEO in mind when deciding on the structure of your website.

Here are my top 4 (Google Approved) ways to improve your sites navigation:

1. Create a clear structure for your content
Unless your site only has a handful of pages, it’s a good idea to group related content under a subfolder on your site. If you have an online store for example, your products could be structured in the following manner:

                    /mens shoes/
                    /womens shoes/

2. Use text (not images) for navigation
Navigation is going to include some of your most important keywords, so you want Google to index these right? Google has a hard time making sense of images so make sure your site is easy to crawl by using text for navigation!

3. Use “Breadcrumb” navigation
Breadcrumb navigation helps show visitors where they are on your website and is also another chance to include important keywords on your pages. These links are usually found at the top or bottom of pages and generally look like this:

DVD Store > Comedy > Top 10 Movies

4. Use a HTML and XML sitemap
A HTML sitemap is just a simple page that contains links to all your major pages. This can be helpful to users if they become lost or are looking for specific content on your site. An XML sitemap is useful for search engines and helps inform the search spider about the structure of your site. If you don’t have an XML sitemap, visit XML Sitemaps to create one for free!

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (1 - comment)

Like the blog. Start with the basics.

Some other simple things include: Validating HTML, descriptive meta-tag keywords, and maybe a Favorite Icon.

Some of my comments on fixing the product website:

By Anonymous - December 22, 2008

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