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Monday, February 13, 2012

17 Google Search Quality Changes from January

Posted by @ 10:03 pm

Although Search Plus Your World dominated Google ‘s improvements in January there were quite a few minor but still important improvements that you should know about.

Here’s a full list of them:

  • Fresher results. [launch codename “nftc”] The freshness algorithm released back in November got a series or minor updates this January to make sure you continue to receive the freshest and most relevant results.
  • Faster autocomplete. [launch codename “Snappy Suggest”, project codename “Suggest”] Improvements in the autocomplete system to deliver your predicted queries much faster.
  • Autocomplete spelling corrections. [launch codename “Trivial”, project codename “Suggest”] Improvements to the spelling corrections used in autocomplete were made to make the autocomplete corrections more consistent with the spelling corrections used in search.
  • Better spelling full-page replacement. [launch codenames “Oooni”, “sgap”, project codename “Full-Page Replacement”] With this improvement Google will now show you the results as soon as it understands what you are exactly searching for. For example “Showing results for [cheetah]” (rather than, say, “cheettah”).
  • Better spelling corrections for rare queries. This improvement in one of the models used to make spelling corrections in a number of rare search queries.
  • Improve detection of recurrent event pages. [launch codename “neseda”] Changes in how Google determines the date of a document to get you fresh and the latest results, particularly for pages discussing recurring events.
  • High-quality sites algorithm improvements. [launch codenames “PPtl” and “Stitch”, project codename “Panda”] This January the Panda algorithm went through a few changes on how the algorithm interacts with the Google indexing and ranking systems to get you more integrated search results. Also the Panda 3.2 update to refresh the data for Panda.
  • Cross-language refinements. [launch codename Xiangfan] With this change users will see language specific search results based on the display language used by the searcher. For example now if a user types a query in French, he might see French query refinements, even if his language is set to English.
  • English on Google Saudi Arabia. Users in Saudi Arabia can now more easily choose an English interface to search on
  • Improved scrolling for Image Search. Changes in the scrolling behavior when you do an image search will now make it consistent with the scrolling pattern of the main search result page.
  • Improved image search quality. [launch codename “endearo”, project codename “Image Search”] Minor change in the image search ranking algorithm that helps images with high-quality landing pages rank higher in the Google image search results.
  • More relevant related searches. The section “Searches related to” that comes up at the bottom of your search result page giving you some related queries you may want to try just got an update to generate related searches, resulting in more useful query refinements.
  • Blending of news results. [launch codename “final-destination”, project codename “Universal Search”] The new improved search algorithm that will now decide which search query should show news results, making it more responsive to real time trends and how the news is blended into your overall search will ensure that related news articles appear in your search results when they are relevant.
  • Automatically disable Google Instant based on computer speed. [project codename “Psychic Search”] Google Instant has long had the ability to automatically turn itself off if you’re on a slow internet connection. Now Instant can also turn itself off if your computer is slow. If Instant gets automatically disabled, we continue to check your computer speed and will re-enable Instant if your performance improves. We’ve also tweaked search preferences so you can always have Instant on or off, or have it change automatically.

Most of these changes are not so much about rankings as they are about search results tweaks – which can indirectly impact rankings.

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Discussion (3 - comments)

[...] Comments About The AuthorNav is the founder and CEO of Page Traffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. [...]

By Online Advertising Made Simple » Blog Archive » 17 Google Search Quality Changes from January - - February 14, 2012

[...] Comments [...]

By Web Design and Development Tutorials - - February 14, 2012

[...] 17 Google Search Quality Changes From January — While a few Google updates seemed to consume a lot of bloggers’ time last month, there were more than just one or two of them made last month that you should be aware of. iNeedHits has a good list here. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — February 17, 2012 – DIYSEO - February 17, 2012

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