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Monday, April 27, 2009

“Google for Advertisers” – A New Advertising Resource and Learning Center

Posted by @ 6:16 pm
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The team at Google have just launched a new resource center for advertisers, which aims to explain, educate and improve users’ marketing efforts with Google.

google-for-advertisers-hpThe Google for advertisers brings “together information about the broad range of our marketing solutions — and where you can explore and discover the combination of tools that best meet your own objectives.”

Here’s 4 ways to immerse yourself in the new advertising learning center as detailed in the launch post:

  1. Read up on our various media platforms. This site gives straightforward descriptions of each of Google’s platforms (like search, TV, the Content Network or mobile) and all of the supporting tools. You’ll learn how to reach your audience in relevant and useful ways across devices, locations and languages.
  2. Take a ride on ‘The Marketing Cycle.’ We put Google solutions in the context of how they can be applied across all the stages of building an effective advertising campaign — ways to sculpt your strategy, creative development, media deployment, measurement and optimization — which together help you better plan campaigns that make an impact and deliver strong ROI.
  3. Stick it to a marketing objective. Explore a [very fictional] marketing example that illustrates how Google tools could come together to solve for a particular goal. We hope it inspires you, and offers a chuckle or two.
  4. Build your personal ‘toolkit.’ As you browse the site and find Google tools that pique your interest, you can add them to your online toolkit. This way you can easily hone in on the solutions that are right for you and share them with your colleagues.

The new advertising center offers quite a comprehensive introduction to Google’s various marketing opportunities. To avoid information overload, it’s cleverly broken up into 3 distinct areas (at this stage)

  • Online
  • TV
  • Mobile

and information for each area is then color coded and split into the following classifications:

google-for-advertisers-color-system

The site is a great resources for those new to the space or looking to expand their usage of Google marketing. For seasoned campaigners, the information on offer will seem a bit elementary.

Hopefully the Google for Advertisers section will continue to evolve, as it would be great to see more technical tutorials, case studies, and tips/tricks added over time.

Head over and have a look at the new center, and let us know what you think!.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






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