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Wednesday, April 30, 2008 Appoints Warren Duff co-CEO in Strategic Succession Plan

Posted by @ 6:17 pm

Leading search engine marketing firm, ineedhits has appointed a new co-CEO.

Perth, Western Australia, May 1, 2008- Warren Duff has been named Co-CEO of ineedhits (, in preparation for his appointment as sole CEO from August 1st 2008.

A senior member of the ineedhits team since Feb 2003, he has served in many roles including Channel and Sales Manager, and most recently as COO. With a background that includes roles with Microsoft Pty Ltd and Computer Sciences Corporation, Warren brings to the role a wealth of search marketing experience and valuable business process engineering skills.

He has played a pivotal role in assisting ineedhits become a global leader in the provision of effective, scalable search marketing solutions for small businesses.

“Warren Duff is an ideal CEO and successor for Jackie Shervington,” said Clay Cook, Director & Founder of ineedhits. “Jackie has done a wonderful job at ineedhits over the past several years and I am optimistic about the future prospects for the business with, existing team member, Warren Duff in charge”

Jackie Shervington will support Warren as Co-CEO over the next quarter, ensuring a smooth transition as he takes over the reins. Shervington will continue to play a role for ineedhits as an Advisory Board member and strategic consultant on key partnerships.

“I’ve worked closely with Jackie during her time as CEO to help build a strong growth platform for the company. Future successes will be driven by our ability to constantly challenge ourselves and the processes and products at the heart of our business.

I look forward to working with our talented team to capitalize on the tremendous market opportunity in front of us. Maintaining a clear vision and direction will ensure we further assert ourselves as a leader in the SME search marketing environment.” said Warren Duff in response to his new appointment.

Jackie Shervington has been involved with ineedhits for over 5 years. In the last few years as CEO, her vision and business acumen have been instrumental in the company’s turnaround, having achieved 30% revenue growth since 2005. Jackie took the decision to move on at the completion of her current contract to pursue advisory roles and new opportunities.

Jackie Shervington reflects on her time with ineedhits “The initial attraction was the search marketing industry but I quickly fell in love with the business model and the opportunity to lead the turnaround. I was lucky I had great support from the Founders; Clay & Rachel Cook, and a wonderful team of very clever people in and out of the business, who shared the passion and commitment.”

About ineedhits:

Founded in 1996, ineedhits (, a pioneer in search engine marketing, has provided search engine optimization, submission and advertising services to small and medium sized businesses for over ten years. The company currently services over 20,000 customers and 500,000 subscribers worldwide, with over 90% of those based in the United States.

ineedhits current partners include Yahoo!, LivePerson, ExactSeek and Net Applications. The company has received numerous awards including the Deloitte Touche Fast 50 (2003 & 2004) and BRW Fast 100 (2002 & 2003).

For further details:
Rene LeMerle
Marketing Manager
+61 8 9333 8223

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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