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Monday, July 11, 2005

ineedhits and Hitwise Form Strategic Alliance to Bring World-Class Search Marketing Tools to Small Businesses

Posted by @ 10:39 pm

Perth, 12 July 2005. ineedhits, the leading search marketing firm for small businesses and Hitwise, the world’s leading online competitive intelligence service today announce a strategic partnership to offer the Keyword Intelligence service to ineedhits’ customers. After the successful beta launch of the service, ineedhits has been named as Keyword Intelligence’s first affiliate partner.

Developed by Hitwise for small businesses, the Keyword Intelligence service provides search marketers with the ability to generate lists of quality keywords that have been proven to drive traffic to websites in specific industries.

Data included in the Keyword Intelligence product is a sub-set of the extensive search term data and search term analysis features available within the Hitwise Competitive Intelligence service. Both data sets are based on the actual Internet usage of more than 20 Million Internet users and how they successfully use keywords across 80 of the most popular search engines including Google, Yahoo! and MSN.

As more and more marketers use website search engine optimization and paid keyword campaigns to create brand awareness and generate sales, having detailed information on how people use search terms is critical. Marketers can use the data within Keyword Intelligence to identify missing search term opportunities they should capitalize on within their own campaigns.

“As a leading provider of search solutions for small and medium businesses, it is important we innovate and partner with leading organizations to bring new products to this market. Our large customer base and knowledge of the SEM market have enabled us to assist Hitwise with marketing the Keyword Intelligence product,” said Jackie Shervington, CEO of ineedhits. “Our discussions with Hitwise began over 12 months ago and we are delighted to have been their beta test partner for this new product. We are very excited that we were able to give our customers the chance to be the first to use the Keyword Intelligence service, with our customers responding positively to this new offering.”

In addition to participating in the Keyword Intelligence beta test phase, ineedhits has launched three new services in 2005. The most recent product innovations include Clicks4Sure, a fixed cost pay-per-click advertising package, and Optimizer Kit Plus, an entry-level optimization and submission package.

According to Gavin Appel, VP Search at Hitwise, “With more and more small businesses turning to search marketing to drive online sales, it is crucial they have high quality search term data to maximize the effectiveness of their search campaigns. Working closely with ineedhits on the Keyword Intelligence product has been invaluable as it has enabled us to test the offering amongst small businesses who are actively involved with search marketing.”

The Keyword Intelligence service is now available at

About ineedhits
ineedhits (, a pioneer in search engine marketing, services over 500,000 customers and subscribers. Founded in 1996, ineedhits has provided search engine optimization and submission services to small and medium-sized businesses for over eight years.

With over 90% of ineedhits’ customers located in the United States, the company itself is based in Perth, Western Australia and employs 30 staff. Partners include Yahoo!, whatUseek, ExactSeek, Kanoodle and Net Applications. ineedhits has received numerous awards including the Deloitte Touche Fast 50 (2003 & 2004) and BRW Fast 100 (2002 & 2003).

About Hitwise:
Hitwise ( is the world’s leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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