New figures released by Pew Internet & American Life Project and comScore recently, show that search engine usage is becoming the new daily pastime of choice for most internet users. Move over email, search is here!
Though growth in the sector was always predicted to rise, the latest numbers show that it is growing well above all expectations, a great thing for online businesses.
Here are some amazing facts:People using search engines equals 90% of all internet users.
Daily search engine usage has jumped from 31% (June 05) to 41% (Sept 05)
59 million users a day in Sept 2005 (55% increase from June 2004)
So with this many people using search these days, who was the king of search in Oct 2005. According to comScore statistics, the ladder for last month was:
- Google – 89.9 million unique visitors
- Yahoo! – 68 million unique visitors
- MSN – 49.7 million unique visitors
- Ask Jeeves – 43.7 million unique visitors
- AOL Search – 36.1 million unqiue visitors
So it appears Google maintains the title, but with the overall numbers across the majors being so high, there’s no point in putting all your eggs in one basket. Well with the busy online season in full swing, it will be interesting to see how these figures change leading into Christmas.