It’s not often we think about online companies contributing excesses of greenhouse gas emissions or pollutants - more often big mining organizations, logging companies and factories are held responsible for the overall desecration of our environment! However, Google and Yahoo!, forever the fierce competitors, are now battling over who has the greater social conscience - who is going ‘greenest’?
Michael Arrington covers this topic over at TechCrunch and I’ve touched on his points below.

Yahoo!

I started writing this article determined to uncover the darker motives Google and Yahoo! could have for ‘greening’ themselves up, and have decided to stifle my skepticism and accept their efforts - even join them! The competition between Google and Yahoo! in this case seems well worth the effort - let us hope they continue trying to outdo each other on the environmental front!