Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
There are a lot of myths, conspiracy theories and mistruths regarding paid inclusion that have built up over time. In the following points, I am going to look at all of these myths and separate fact from fiction.
FALSE: Paying for 1 URL prevents the rest of your site being indexed.
This is not the case. Any page not included…
It is only September and already my thoughts are well and truly on Christmas. No, not on how I plan to spend my vacation time or what presents I need to purchase, but rather, my thoughts are making sure that my clients’ websites are ready for the online Christmas sales rush.
Now is the time to start implementing the plans…
University of New South Wales PhD student Ori Allon has filed a patent on a method of exploring the web, which is claimed could revolutionize existing search results.
The Orion search engine (assuming that the name is a combination of the creator’s name, and not based on the mythical Greek hunter, although strangely appropriate) is similar to conventional search engines…
Linking is an important part of search engine optimization.
I have promised on two occasions to document how I believe you should go about getting good quality links. Basically there are two ways to go about getting links:
Active Methods
I consider active sourcing as any method where…
In a previous article (The Value of Links) I talked about the value of obtaining a link with the premise that “any link is a good link”. Well I now wish to add a caveat to that statement:
“Any link is a good link provided it is not in a bad neighbourhood“.
The saying goes that…
Search engine marketers who aren’t using paid inclusion may be missing out on more than just traffic – they could be missing out on valuable information. Paid inclusion can be so much more than just a guaranteed inclusion program. It can provide lots of valuable information to a savvy search engine marketer, if it is used correctly.
Using Paid Inclusion…
Vint Cerf – widely considered the father of the Internet – has joined Google as “Chief Internet Evangelist“. Cerf was one of the designers of the TCP/IP protocol that form the very basis of the underlying architecture of the Internet.
CEO Eric Schmidt on Cert joining Google:
“His vision for technology has helped create entire industries that have transformed
…
Hopefully you have read my previous article and understand how link building can help your search engine marketing campaign.
There are some pitfalls for the young and naive search engine marketer, which are worthy of mentioning.
Do not do any of these tactics:
…
Most search engine marketers would sell their left leg to obtain a link from a PR (page rank) 8 or plus site, or to obtain a large number of inbound links.
What about if you were given the choice between:
…
Firstly, I must preface this article with the warning of: “Please do not try this at home“. Also, if you think this is going to be a “how to use JavaScript to spam the Search Engines”, you are going to be sadly disappointed.
Have no illusions, using JavaScript to SPAM the search engines is a black hat SEM tactic which…