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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
I recently read Dennis Yu’s blog article Evolve or Die: 2010 Local Ad Agency Fiscal Models. Having met Dennis (2009 Search Marketing Expo in Sydney Australia), I have great respect for him as an individual and also for what his company does.
Many of the points that Dennis has made, are right on the money. Others, I feel, miss the mark.
At the centre …
Happy New Year to one and all! It’s hard to believe it is 2010.
The web is full of predictions about what is going to happen in search for 2010 – some good, some obvious and some way out there. In the past, I have cast my predictions and even managed to get some right.
This year, I thought I would do something different – …
Microsoft has released a beta version of their new contextual advertising product, to compete directly against Google AdSense and Yahoo’s Publisher Network. AdSense is the clear market leader for one clear reason – Google pays the highest fees to publishers.
The actual details are light on as the product is still in private beta. However it appears the main feature will be the ability to …
Is this a sign that Yahoo! is fighting back against Microsoft takeover bids? Last week Yahoo launched the DIY “Build your Own Search Service”(BOSS), which is a series of APIs that allow anyone to create their own search engines.
The totally unrestricted program uses the Yahoo search infrastructure and technology to allow users to do things such as:
1. Present search results in any format …
Last week, I attended the Perth leg of the B&T Bootcamp. It was great to spend a full day immersed in all that Digital Marketing can offer, above and beyond Search Engine Marketing.
The day started out with a great presentation by Mike Walsh regarding the future of Digital Marketing. Mike focused a lot on the Asian social networks. Made me realize how advanced Asian …
If you, like me, are sick of the endless discussion regarding the Microsoft and Yahoo on again and off again acquisition talk, then finally there is some positive news from the Microsoft Search Team. Microsoft has bought semantic search technology company Powerset. Semantic search extends from traditional keyword based search, by using the science behind language (in particular the intent) to deliver results.
At the …
Many veteran search marketers have used and abandoned the Google Content Network due to the poor quality targeting (and resulting low quality traffic). The newly launched Google Ad Planner is touted as “a research and media planning tool that connects advertisers and publishers”.
The concept is quite simple – an advertiser simply enters in the demographics associated with your target audience and AdPlanner presents a …
Within days of the 3G iPhone announcement, Yahoo! has made its own announcement in the mobile space. Yahoo! has extended the reach of its mobile services, by signing of a number of key advertising partnerships with Australasian telecos. Having announced partnerships with India’s MTNL, Hong Kong based CSL and others, Yahoo! has also launched “Yahoo Go 3.0″ in to Australia, India and South East Asia.…
Yahoo! has effectively surrendered in the online race to win advertisers PPC dollars, with the signing of an agreement to allow them to syndicate Google ads within their search results. So if you can’t beat em, then join em! The Yahoo!/Google agreement means that Google’s dominant position in the Pay Per Click market, is now even more dominant.
There is no doubt that Yahoo! was …
Hi everyone,
Thanks to Nancy for posting the photos – I was absolutely flat last night when I got back from the fun that was Google Dance, so I sent Nancy the photos because I wanted to share straight away. So now some text.
Google Dance
A lot of fun and a great chance to catch up with some of the people I have mentioned …
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