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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
There’s been plenty of discussion around URL shorteners and their impact on SEO over the last few months.
Well Google has officially come out and confirmed that “link value” through URL shorteners is preserved as Google treats them similar to a 301 permanent redirect.
Good news for all those people who use URL shorteners and more importantly, it…
It seems some of the shine has been rubbed off blogging with all this talk of Twitter and Facebook. But is blogging still useful in terms of SEO and marketing:
The short answer – YES!
Many forget that it was blogs that first launched the term “Social Media” into the common vernacular. And while many may have resorted to the…
Okay, let’s start with the obvious – “the mobile market is booming.”
So if everyone knows that the mobile market is booming, then the question is “What have you done to take your marketing mobile?”
The answer for most small businesses is “nothing”?
So with a huge opportunity available through mobile marketing for small businesses, here’s 4 essential ways to…
Google’s search results cleansing rampage continues unabated. The search giant is now giving the power to users to control which sites make it into their search results.
In case you have somehow missed the recent media frenzy, Google has been very publicly making a point of cleaning up its results – the goal being to minimize the level of content…
The search engines have made it known that social media is increasingly being used to influence their rankings – a fact that we’ve been expecting for some time.
So with this knowledge in hand, what are the best ways to use social media to influence your SEO strategies?
1. Social Media Profile and Account Linking
This is the obvious first…
Google’s display network is a great way for small business advertisers to dabble in the banner advertising space.
Whilst the planning, set up and management of banner advertising through Google’s display network is fairly straight forward, one part of the process was a bit more convoluted than it should have been – the bidding on managed placements.
People who’ve used…
Social media has been progressively getting more intertwined in Google’s results for some years, and today Google announced this process has taken another significant step forward.
The major enhancements announced today can essentially be broken down into 3 sections:
…
The greatest online marketing campaign in the world won’t compensate for a badly designed landing page or website.
With the costs of online marketing continuing to grow, its vital that small business owners take the time to review and optimise their website conversion rates. Even small increases in conversion rate can lead to significant improvement in campaign ROI (Return on…
The rise and rise of Facebook continues unabated, and it has moved well beyond just being a social network, it’s also a vital marketing channel for businesses of all sizes.
While most businesses have taken the first step of setting up a standard Facebook page which includes a feed of comments, photos and helps them gather fans; few have taken…
I’ve been chatting to a bunch of people recently who are setting up websites in WordPress and want to know which plug-ins I use.
So to save me having to list them out everytime someone asks, here’s a post that lists my Top 5 Plug-ins for SEO. Of course there’s plenty more out there, but these are the ones that…
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