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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
The rapidly growing local search market has found yet another way to make finding local businesses and retailers easier for browsers and shoppers.
A service called Poynt integrates the power of local search into Instant Messenger services such as Windows Live Messenger and just released an AOL Instant Messenger (AIM)…
Why does Google want a struggling search engine and technology company with an over-sized price tag, when it can snap up a few social media bargains for just $1.7 billion?
Industry speculation has Google circling social media companies Bebo and Plaxo. While everyone else is wondering whether Microsoft will produce the $57 billion for…
What’s the key to measuring your online marketing success? It’s ROI (Return on Investment). Now ROI isn’t anything new, but most small businesses still make the mistake of looking short term when measuring the ROI of their marketing campaigns.
Search engine marketing (and online marketing in general) for most small businesses is an acquisition tool. Put simply, it’s about delivering…
Valentines Day, the ultimate Hallmark holiday, is just around the corner and the search rush is already underway. If you’re business is one of the many that gets a revenue boost from loved up shoppers – then you better ensure your online marketing is in full swing.
According to Google Trends, the search spike has already begun, and…
When financial times get tough in small business, it’s important to ensure your marketing efforts are generating a decent ROI (return on investment). This is where “pay for performance” (P4P) online marketing is vital.
“Pay for Performance” marketing is, as the name suggests, an approach where you only bare a cost for a particular response or conversion. Performance based marketing…
Yahoo! has announced their Weather Report for January 2008. The Weather Report, as usual, has included several changes to Yahoo!’s crawling, indexing and ranking algorithms.
The Yahoo Search Index Update usually sets off movements across their search engine results and rankings – leaving webmasters and website owners watching anxiously to see how their placements are impacted.
Thus far,…
For small businesses, especially with a local focus, Local Search is an essential ingredient in surviving the turbulent economic times ahead. Local search plays a key role in getting your business found by potential customers online.
It’s no longer just a buzz term. Local Search is a pivotal part of the small business online marketing arsenal. And if you doubt…
Experts are predicting that small business will be the lifeline for search engine marketing companies moving forwards. While big firms move their SEM in-house, SMEs (small to medium enterprises) are getting wise to the value of search and outsourcing.
Matt McGee, the SEO Manager at Marchex Inc, recently highlighted why the SEO industry needs small business for sustainability.…
As financial commentary continues to suggest a recession is inevitable, we’ve decided to run a series of blog posts detailing ways small businesses can leverage the power of search engine and online marketing to weather the recession storm.
Surviving a recession isn’t just about cutting costs – it’s about spending wisely. Far too often, small businesses make…
Every now and then when trawling the industry news online – you see a statement that you just have to read no matter how unrealistic it sounds. Enter SpaceTime 3D – a new browser that promises 3 dimensional searching.
Hat tip to Gord Hotchkiss down at WebProNews, who got my attention by posting the following quote…
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