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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
As I was trawling the web this week, I found this great infographic posted by Elan that beautifully explains the holy grail of SEO – Link Building.
While many argue that content is king, the reality is that effective link building is really the key to top rankings on Google.
The infographic highlights the many ways that website owners can build links to their website …
There’s been plenty of activity in the local search marketing space of late. Here’s just some of the major changes that have occurred in the last couple of weeks.
So with all this activity going on, …
Google’s has been heavily pushing the integration of its social network Google +1 across all of its services, most recently with the changes to Google Places.
To help website and business owners get started with Google +, the Google team have released this new video. It appears to be the first of many in a series to help promote the adoption of Google+.
From the …
One of the big hurdles that online merchants have to overcome is convincing customers that they are legitimate businesses. With so many scams online, it is difficult for customers to be able to separate the good companies from the bad companies.
Thanks to Google, this may be a little bit easier for businesses moving forward. Google recently announced that their “Trusted Stores” program …
Facebook has proven to be a great source of cost effective traffic for many advertisers. But as the Facebook advertising market rapidly becomes more cluttered, the challenge is for business owners to make their campaign stand out.
So here are 7 quick fire tips to help make your Facebook ad campaign stand out!
1. Images
Images are probably the single most important element of your …
Many people dream of starting their very own online store. The chance to make $1000’s by becoming the next big online retailer.
That dream quickly evaporates when they start looking into the complexities of setting up an online store. With website design, ecommerce platforms, merchant accounts and payment gateways to sort out – it quickly becomes too hard and too expensive.
The following 8 sites …
As is often the case, security is an afterthought, normally once you’ve already felt the pain of your website being compromised.
This blog post is testament to this fact. It was inspired by the fact one of my clients websites was recently hacked.
Many people don’t stop and consider the impact of having your website hacked. It can be compromised in various ways including:
…
So you have a website, and you’re getting traffic – but the sales aren’t rolling in. Or maybe they are, but they’re not setting the world on fire.
All too often websites are built with little or no consideration given to their usability. And this is often the critical difference between good and great websites.
For those of you unfamiliar with the term:
“Usability is …
Why is it that so many local businesses keep ignoring SEO?
It continues to baffle me. SEO is proven to work, and with a local focus, is a really cost effective way to drive customers to shops and businesses. Yet business owners continue to throw money away at antiquated marketing strategies and ignore SEO.
I can only put it down to fear and lack of …
Normally we give you a tips on how to improve your rankings, but sometimes it’s just as important to know what you shouldn’t be doing.
So this week I’m giving you a list of the top ways to KILL your rankings. Obviously this isn’t your goal, so avoid these tactics at all cost!
1. Cloaking
It’s the process of displaying different content to search engines …
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