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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
With the holiday shopping period fast approaching, there is one day that’s especially important for online retailers – Cyber Monday.
Cyber Monday is the first Monday after thanksgiving and is one of the biggest online shopping days of the year. The name originates from 2005 when the New York Times reported,
The name Cyber Monday grew out of the observation
…
Google has suffered a major indexing issue that prevented thousands of new pages from being included in Google search results. Primarily affecting blogs, the bug prevented new content from being included in Google search results for a number of days.
Search Engine Land has a great example of the issue, where new content from CNN.com failed to…
Getting hit with a Google penalty is every business owner’s worst nightmare.
In this blog post we will look at how to confirm a Google penalty and ways to resolve the situation if your site has been impacted.
Confirming a Penalty
If you’ve noticed a big shift in your rankings, there are a number of reasons why this…
With the ever expanding feature set of Google’s Webmaster Tools, it’s easy to miss some of the more essential settings and tools that can help you achieve top rankings.
In this post, I’ll cover 5 tips which will give your site the best chance of ranking well.
1. Upload Your XML Sitemap
Helps: Ensure your website…
LinkedIn is a huge business orientated social network for professionals with over 75 million members worldwide. Aside from connecting with customers, LinkedIn is a powerful platform to work on your B2B relationships by finding new suppliers and networking within your industry.
In essence, LinkedIn functions just like any other social network. You can connect with others, share information and contact…
There are many ways to improve the conversion rate of your website. Copywriting, images, design and offers are all important, but one of the most basic steps is to ensure your important content is placed “above the fold”.
What Does “Above the Fold” Mean?
This term simply refers the portions of a webpage that can be visible without scrolling. This…
Following on from my posts about website architecture and PageRank leakage, today I’ve decided to cover another important element of your site’s structure – Navigation.
There are two main considerations when building your sites navigation,
…
Last week I wrote about the importance of flat website architecture and how cross linking can help to improve the ranking of sub pages on your website. This week I’d like to cover this in a little more detail by discussing the concept of PageRank leakage and how you can prevent this happening on your website.…
Optimizing your website architecture is an important step in laying the foundations for any successful SEO campaign. Site architecture can impact the ranking of your website in search results and also the number of pages that are actually indexed.
What is Flat Site Architecture?
Site architecture refers to the structure of your website and the way the each…
Keeping track of what customers are saying about your brand or business online is now an essential part of running a small business.
Participating in discussions across forums, twitter and facebook helps you stay connected with customers and address any concerns or queries they have.
While this might seem like quite a daunting task, thankfully Google Alerts which is one…
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