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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
In a very unusual move, Bing has been caught blending paid sponsored listings with their organic search results. The change is a break in tradition for the placement of sponsored listings which are typically found to the right and above organic search results.
Below is a screenshot showing the questionable placement of Bing sponsored listings.
Microsoft…
Yahoo! have just announced that will be shutting down their much loved Yahoo! Site Explorer tool later this year as they finalise the merger of Bing and Yahoo! organic results.
Personally, I find it disappointing to see the end for site explorer which has been one of my most frequently used link checking tools for ineedhits.com and…
Hitwise UK has released new data which confirms the value of building a strong facebook presence for your business. According to their research, each new fan acquired on facebook is worth an additional 20 visitors to your website over the course of a year!
To gather this data, the UK study looked at data from the top…
Every couple of years a group of search marketing experts from across the globe gather together to share their opinions on the most powerful search engine ranking factors.
This year we have a panel of 132 SEO experts who have shared their thoughts and predictions for the future of SEO in SEOmoz’s 2011 Search Engine Ranking Factors…
The recent launch of Google Wallet shows Google is making a serious play in the mobile space.
The Google Wallet offering makes Google a part of the entire mobile purchase cycle from finding local merchants, right through to payment. However this is not the last mobile innovation we will see from Google.
Earlier this year, Google rolled out mobile “Check-in”…
Xenu’s Link Sleuth is one of those rare SEO tools that’s both free and feature packed. In case you haven’t heard of it before, it’s marketed as a tool that can find broken links across your website, but it can actually do so much more.
To get started, visit the Xenu Link Sleuth homepage and download a copy…
Google have confirmed a small update to their “Panda” ranking algorithm which was first spotted by webmasters earlier this month.
There’s been no confirmation on the exact nature of the update, however many users are reporting a change in search results. One user asks:
Is it possible that Panda 3.0 just rolled out (as of May 6, 2011)? Perhaps it’s
…
While working on SEO campaigns, one of the most common things we see is customers owning a number of different domains for the same business. These additional domains actually provide very little benefit and in some cases can even harm your SEO campaign.
There are a number of reasons why people purchase multiple domains, but from my experience here are…
Every couple of years the folks over at SEOmoz put together a list of search engine ranking factors. This year the results come from the opinions of 132 SEO professionals and an analysis of the top 30 results for over 10,000 different keywords.
While the full report has not been released some preliminary data has been made…
If your business serves multiple locations you can employ a number of different optimization approaches to reach these groups. One method that can be particularly effective involves optimizing individual pages on your website for each different location.
This type of targeting can be done on any level whether it’s city, state or area specific. When customers search for local keywords,…
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