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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
This brings the keyword auction model in line with Google who have no set minimum amount for their keywords and price them based on …
Microsoft have just released a letter to the Yahoo! Board of directors, telling them to either agree to the acquisition or get ready to face a proxy fight. The letter is a written ultimatum to the company to respond to their offer, after many weeks of inactivity.
A full copy of the letter is below:
April 5, 2008
Board of Directors
Yahoo! Inc.
701 First…
Google AdSense have just launched “next” and “previous” buttons next to their AdSense display ads. The buttons give users a choice of which ads they see by presenting an entirely new set of ads each time the next button is clicked.
After first bring picked up by some users in December last year, the Inside AdSense blog officially released the news on the 2nd of …
A recent post on the Google AdSense blog indicates a Google crackdown on AdSense publishers who ‘blend’ the Google Ads into their own content. This has been regarded as one of the most effective ways for publishers to increase their click through rate, but has been placed on the naughty list by Google.
In extreme cases, some AdSense publishers have managed to blend their Ad …
In a move that’s been a long time coming, YouTube have finally released a video analytics tool for all users of the site. The statistics tool lets users see the number of views their video has received and where in the world these views come from for a given date range. The look and feel of the stats package should be very similar to anyone …
On Friday, the official Google AdWords blog announced a new feature: demographic bidding. Basically, demographic bidding allows advertisers to target ads to users of a particular age group, gender or a combination of those factors.
Advertisers can use demographic bidding on contextual or placement targeted campaigns. The feature is restricted to certain sites in the content network such as MySpace and YouTube because Google uses …
The white space Google is talking about is part of the TV spectrum that offers …
Now that the European Commission has finally approved Google’s DoubleClick acquisition, what will Google do? In case you were unaware, Google’s lengthy $3.1 billion acquisition of DoubleClick, means they now own the SEO firm, Performics.
So now Google owns a firm that can help businesses improve their ranking on Google. Confusing? Yes. Conflict of interest? You bet. When Google went public they made it clear …
Yahoo! may have begun to accept the probability of a Microsoft merger by holding talks with the company late last week. As reported by the Wall Street Journal and C-Net, the companies met last Monday to discuss Microsoft’s takeover offer for the company.
The meeting was a breakthrough in discussions between the two companies who have been in a stalemate following Yahoo’s rejection of …
It’s not often that documents from inside Google are leaked on the internet, and when they do webmasters tend to pay a lot of attention. The Google Quality Raters Guidelines recently surfaced on the web giving an insight into what Google considers SPAM and how they evaluate the quality of search results.
The handbook gives details on how Google rates the accuracy of their own …
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