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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Following the rollout of Google+ pages for business, today I want to discuss how Google’s new social extensions feature can give your AdWords campaigns a boost.
What Are Social Extensions?
Social extensions let you share your +1′s between your AdWords campaign and your Google+ page. This means all +1’s on your Page are eligible to serve as annotations on your…
I’ve just finished reading through a great post over at SEOMoz about SERP (search engine result pages) click-through rates and thought it would be perfect to share on our blog.
In a nutshell, the post explores how different factors can impact the click-through rate of any listing in Google’s search results.
Given this data is quite difficult to obtain, a…
With the holiday season fast approaching, there’s one day especially important for online retailers – Cyber Monday.
Cyber Monday falls on the first Monday after thanksgiving and is traditionally one of the biggest online shopping days of the year. The name Cyber Monday came about in 2005 after retailers noticed a large amount of Americans, fresh off a Thanksgiving weekend…
Have you ever clicked on a link only to find that the destination page no longer exists? It’s a frustrating experience that leaves a sour taste in the users mind and also means a potential lost customer for the website owner.
This problem can occur for a number of reasons,
…
SEO blogs have been buzzing over the past couple of days with news that a new version of Google’s Quality Rating Guidelines was leaked online.
The Google Quality Rating Guidelines is a handbook used by Google Search Quality Raters from around the world to rate the quality of results from specific searches. URL Raters are given a URL and a…
If you’ve recently seen your toolbar PageRank disappear, you are not alone. SEO forums have been buzzing this week with speculation that Google finally disabled their Toolbar PageRank scores from working.
The good news is that PageRank is still alive in the Toolbar, however Google have changed the lookup URL.
Broken inbound links are the curse of many website owners. There’s nothing more frustrating than finding that a new link to your site has been broken through a simple misspelling or typo.
Not only do they create a poor experience for visitors, they also cause issues for search engine spiders and your overall ranking in search engines.
The good news…
We all know that link building is an important step in any search engine optimization campaign, so in this post I’m going to show you how product reviews can help build extra links to your website.
If you’re planning on launching a new product (or want some exposure for an existing one) getting reviews about your product can…
When creating a new site, it’s important to consider how your URLs will be structured. Making the right decision before your site is created means you won’t have to go back and implement a bunch of redirects to repair any dodgy URLs on the site.
The first step is to ensure you’re using descriptive URLs that relate to the content…
Social media is useful for almost every type of business. Cafes, retail stores, and even professional services can build their online reputation and increase trust. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections.
Facebook is the most popular social networking website on the internet, and often the first site…
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