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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
In a recent interview Google’s Matt Cutts has taken aim at infographic links, saying that Google may start to discount these types of links in the future.
If you’re never heard of infographics before, they are usually an image or graphical representation of a large amount of data or research.
An example of an infographic on link building can be seen below,
In the interview…
Bing has recently revamped their Webmaster Tools area to include a number of new features and a brand new link analysis tool.
The Link Explorer tool lets you look up links for any site on the web, with some bloggers suggesting it is the long awaited return of Yahoo! Site Explorer.
Simply enter a URL and the tool will supply a list of known links …
Google has confirmed the official rollout of Panda Update 3.7 on Friday the 8th June. The refresh is expected to impact around 1% of queries worldwide.
Below is Google’s confirmation of the update,
Despite only impacting 1% of queries, the change has not gone unnoticed amongst webmasters. Following the rollout, many WebmasterWorld forum members began to notice changes in their rankings, specifically impacing sites that …
Google’s Penguin Update has been a hot topic in the SEO world for around three weeks now. With widespread reports of ranking penalties and false positives, Google’s Matt Cutts has chimed in on the debate labelling the Penguin Update a success.
“It’s been a success from our standpoint”, Cutts said.
When asked about the issues of false positives (people who feel they’ve been unfairly hit …
Google has released an official name for their latest webspam algorithm update, calling the latest change the “Penguin” update. See our coverage on the latest Google “Penguin” update.
The Penguin update follows Google’s latest string of “Panda” updates which date back to early 2011.
Google’s Matt Cutts tweeted this playful image of some stuffed toys from their office which seems to confirm the name.…
Google has launched another update to their search algorithm, designed to better target sites engaged in webspam tactics such as keyword stuffing and unusual link patterns. The update is the first major algorithm change since Google announced they were targeting ‘unatural’ links earlier this month.
Here’s a quote from Google’s blog post on the update,
In the next few days, we’re launching an important algorithm
…
The title of this post might seem a bit confusing, but according to Google’s latest research, combining paid advertising alongside a top ranking organic result will help to give your total number of clicks an incremental gain of up to 96%.
The study that was released by Google a few days ago and found that even when advertisers show up in the number one organic …
Earlier this week, Google made an announcement that may change the way some web analytics programs record Google search traffic.
The change relates to the way Google handles referrer information and may cause some organic search traffic to be labelled as referral traffic instead.
From the Google blog post,
Starting in April, for browsers with the appropriate support, we will be using the “referrer” meta
…
Every business owner wants to be number one, but how much is a first page Google ranking worth to your business?
Calculating the value of a number one ranking is a worthwhile exercise as it allows you to look at the return on investment (ROI) from any SEO campaign you might be considering.
Here are the steps to calculate the value of a number one …
Google have just released a full list of 40 different search quality improvements launched during February. According to the post in their Inside Search blog, the 40 changes are a new monthly record.
The changes impact all areas of search including algorithm tweaks and the way Google evaluates links.
According to Google,
Each individual change is subtle and important, and over time they add up
…
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