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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
Ever since Google has allowed Chrome Extensions, a number of interesting SEO tools have been popping up. These are now beginning to rival some of the toolbars and add-ons available for Firefox, so I thought it would be a good time to share my three favourite Chrome SEO plugins.
1. Chrome SEO
Chrome SEO is an extremely powerful extension that puts a huge amount of SEO information right…
Like many webmasters, I use Yahoo! Site Explorer on a regular basis to check the incoming links for our websites. Last week I noticed a sharp increase in the number of indexed links to our site and after checking the Yahoo! search blog, I can confirm Yahoo! have released an update to their search algorithm.
Click here to read the Yahoo! Weather Report blog post.
With the upcoming…
Many webmasters focus a majority of their time on building new links to their site with a variety of link building methods. While this is certainly an important part of SEO, it’s also beneficial to review your existing links to make sure you’re getting the most out of them.
Here’s a few simple ways to improve the SEO benefit of your existing link partners.
1. Optimize your anchor text
Anchor…
Google has announced they are dumping their SearchWiki feature and replacing it with a new feature called ‘Starred Results’. Starred results are basically a stripped down version of SearchWiki, which will let users bookmark specific search results so that they appear at the top of the page for related searches.
SearchWiki was Google’s first attempt at offering personalized search results by allowing users to re-order organic results, remove…
According to posts on webpronews and search engine land, Google has expanded testing for their new search results page, which we first discussed back in November last year. As we mentioned last year, the changes include a search options panel on the left hand side which helps navigate between different types of searches.
Search Engine Land has a great image which shows the differences between the original test…
As the economic downturn continues to impact marketing budgets, more small businesses have turned to alternative marketing methods such as embracing social media.
According to results from the small business success index, levels of social media adoption increased from 12 percent to 24 percent over the past 12 months.
The research identified that around one in five small businesses owners are using social media in their business, which…
I use Yahoo! Site Explorer almost every day to check basic link stats for both ineedhits.com and our clients. It is an extremely useful tool which can provide a lot of useful data about the inbound links to any site on the web.
There are a number of reasons the tool is one of my favorites:
The major search stats are out for January 2010 and it further shows how the steady decline of Yahoo! is being picked up as growth by other search engines such as Bing.
During January 2010, Bing searches increased 0.6 points to claim 11.3 percent of overall searches, while Yahoo! continues to fade, dropping 0.3 points to 17 percent.
Here’s the full range of stats from comScore:
When you compare…
Google has made history on Sunday night by running their first ever major television commercial during the 2010 Superbowl. The ad is a surprising move from Google, who has typically refused to advertise their search product in mainstream media.
The ad titled ‘Parisian Love’, can be seen below:
This is a very interesting move from Google, whose core philosophy has always been to focus on product innovation and…
It may seem crazy, but Google could soon be taking Street View indoors, after a number of retailers have reported Google coming to their workplace to photograph the inside of their stores.
According to the retailers, Google are using a 360 degree camera to take pictures of the inside of the store, including shots as they enter and leave the premises. If Google decides to integrate these…
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