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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Email marketing is critical to build up a connection with your website visitors. They may not become customers at first, but email is a useful way to send them solid information about your services and products, which may turn their eyes in your direction.
I have outlined below some of the basic concepts that you should bear in mind when planning email marketing:
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The following is a guest post by Victor Tsen, leader of the Google Online Marketing Challenge winning team. As part of his victory, Victor recently visited the Googleplex in Silicon Valley and shares his experience below:
After many years of reading, watching and hearing about the Googleplex in Silicon Valley, I could not believe I was going to be heading there. After an early …
After Microsoft’s latest proposal to only buy parts of Yahoo!, stocks of the company have risen by almost 2% in premarket trading.
Similarly in February, when Microsoft initiated an earlier deal Yahoo!, stocks shot up from $19 to $28 the next day.
However at the beginning of May, when Microsoft walked away from negotiations, Yahoo! stocks fell by a dramatic 19% while Microsoft’s stocks rose …
From the Google update in October, some websites reported a significant drop in PageRank, which was rumored to be caused by the use of paid links. An unofficial confirmation of this was made by Google’s Mike Cutts. On November 22 Google made it official, with a reiteration of what it has previously said about paid links.
“Some search engine optimizers and webmasters engage in
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Sponsored listings provide traffic and a high ranking to your online business. The Easy Search Advertising service can deliver loads of qualified traffic to your website. The challenge is converting these visitors into paying customers.
Here are 5 tips to help you convert traffic from sponsored listings into sales.
Landing page
Invest in a quality landing page. You only have one chance to get the …
Google has changed the way in which AdSense advertisements can be clicked. Previously users could click the entire box that housed the advertisement but now, only the title and URL are clickable.
According to AdSense Blog the move was implemented to,
“reduce the incidents of invalid and accidental clicks on ads and to encourage site visitors to stay on the site, interact with the site
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Fairfax Digital will no longer use “unique browsers” as the main audience measuring metric on its news websites. Instead, it intends using total time spent by users on site as its primary measurement metric.
Scott Ross, director of product marketing at Nielsen/NetRatings, said the change was prompted,
“by a continuing increase in the use of AJAX, and XML, which allows a Web site to refresh
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Google while continuing to expand its advertising network has entered the video game market, with the purchase of AdScape Media, a company that specializes in video game advertising.
Advertising in games is relatively new, but has the potential to reach a huge audience. A recent Nielsen Entertainment study found that men aged 18 to 34 are spending more time playing video games (12.5 hours on …
In a move that will challenge the popularity of Facebook, Google is set to release OpenSocial, a service that will allow developers to deliver applications, that are compatibly across a variety of networks. For nearly a month, speculation has been rife that Google is aiming to release a challenge to Facebook. According to Arnold Zafra from Search Engine Journal, OpenSocial is,
“A collaborative tool …
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