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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
If you ever need proof of the importance of top exposure in the Google search results, then a recent eye-tracking study may have you convinced.
According to User Centric, Google users spend more time looking at the top three paid ads above the organic results than Bing users. While the good news is that the study…
After recent updates to URL’s and negative keyword management, there is even more good news this week for Google AdWord users.
Google has improved its AdWord Preview Tool so that mobile users can see how their ads will appear on different devices – iPhone, Android, etc. Google has introduced changes to the tool that they hope will help…
When Groupon rejected the $6 billion buy out bid by Google, in hopes of making its very own IPO in near future, little did they realise Google’s intention. The idea Google had was to merge Groupon with its very own deals system, Google Offers.
With Groupon opting out of the merger, Google is sticking to its plan and moving ahead…
After receiving a lot of crtisism, over the past few months, regarding the quality of its search content Google has finally decided its time to look into this problem and fix it.
Earlier this week Google announced that they realized that the detoriating quality of search content on its search result page were posing a serious threat to the reputation…
Did you know that in 2008, 82% of local searches online resulted in a phone call, site view, in store visit or immediate purchase? This has no doubt increased along with the popularity of local listings and highlights the need for your local listing to be in that prime position – above your main competitors.
Assuming you already have a…
Reports are flooding in from around the world claiming that many business owners are not being able to respond to the negative reviews on their Google Maps listing.
Google had begun allowing business owners to reply to reviews written by customers on their Google Place pages since in August 2010 and things were going fine until recently when many business…
We recently asked if the quality of Google’s search results has dropped and it seems a recent study backs up the discussion.
The latest Rasmussen Report, based on a recent survey of internet users, revealed that 70% of the respondents said that their query generated too much irrelevant data and 13% saying that they never found…
Google Analytics, the worlds most popular website analytical tool, could soon be made illegal in Germany.
There are reports that German government officials are trying to put a ban on Google Analytics and are planning to impose a fine upto €50,000 on websites (approximately 13% of German publishers) who use Google Analytics to collate their users data.
The German privacy…
Its time to head back into the customer service department and introduce you to Christina Kougiannis, one of our senior customer service representatives.
Christina is our resident night owl (minus the “hoot hoot”). For our US customers, she is the lovely voice you would have heard at the other end of the phone when you called our Australian based office.…
Google has announced that they will be changing the appearance of the display URLs of all ads appearing on the search results pages by next week.
The change will mean that the domain portion of your display URL will always be shown in lowercase letters. For example, if your display URL is Subdomain.Example.com/Subdirectory, it will appear as subdomain.example.com/Subdirectory.
AdWords users…
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