We all know that links are the holy grail of top Google rankings, but how many of you actually track where you’re links are coming from and how they’re changing and performing.

Tracking your backlinks doesn’t have to be a time and resource intensive process thanks to a range of free and fairly cheap backlink analysis tools that are now available.

I’ve detailed my top 5 Free backlink…

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The copy (or content) within your website needs to have 2 purposes. Firstly, it must be optimized properly to help get the maximum exposure to searchers through the crawling of the search engine spiders and it must also be engaging and compelling for the reader or customer.

Hiring a professional SEO copywriter can be expensive and beyond the budget of most small businesses, so I have put…

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Keeping track of what customers are saying about your brand or business online is now an essential part of running a small business.

Participating in discussions across forums, twitter and facebook helps you stay connected with customers and address any concerns or queries they have.

While this might seem like quite a daunting task, thankfully Google Alerts which is one tool which makes this job quite easy. Google…

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The internet world is buzzing with excitement over the latest Google news!

Reportedly, Google is testing a new feature which keeps updating the result page in real time for your search as you type your search query.

This new feature was first spotted by UK SEO consultant, Rob Ousbey and Google’s Ambar Pansari and Marissa Mayer confirmed the feature in a post of the Official Google Blog. They…

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Google has again changed its ranking algorithm which is expected to make quite an impact on the search engine results pages (SERPs).

The latest change is expected to cause a major shuffle in the SERPs for queries strongly linked to content from a particular domain.

According to Google software engineer Samarth Keshava, the new ranking algorithm will “make it much easier for users to find a large number…

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Yahoo! has officially begun the transition of their back-end technology to Bing to power its searches for their US and Canada based clients.

Shashi Seth (Senior Vice President of Yahoo! Search Products) officially announced the news on the YSearch Blog:

Later this week, we will begin transitioning the back-end technology for Yahoo! Search in the U.S. and Canada (English) over to the Microsoft platform, and will post an…

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Leading search engine marketing firm, ineedhits takes on the Perth City to Surf challenge to raise money for Telethon Speech & Hearing.

25th August 2010. Claremont, WA, Australia. The 2010 Perth Activ City to Surf race will attract more than 40,000 participants including a new team from global search engine marketing company ineedhits.

In its 36th year, the Perth City to Surf has grown from an event…

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“Why isn’t my webpage showing up in Google?” is one of the most common questions we get asked. So when I came across this guide from SEOmoz, I just had to share it with you.

Have you got 10 minutes to spare today? According to Dr. Pete at SEOmoz, 10 minutes is all it takes to work out why your page is missing from Google.

Here is a…

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Google have announced a new tool that aims to make AdWords bidding less time consuming for advertisers.

Enhanced CPC is a bidding feature that you can use with your maximum CPC (cost per conversion) bids in an effort to get more conversions and higher ROI. The feature offers advertisers the ability to allow automatic adjustment of their campaign bids based on historic conversion tracking data. In other…

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It’s hard to believe it has been two years since the Google Chrome browser was launched. Since then, there have been hundreds of extensions have been released by web developers (and Google itself) to add more functionality to the Chrome browser for its users.

We have already outlined our top 3 SEO extensions, but what about the favorite extensions used by the staff at Google?

Well, Matt Cutts…

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