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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Google has recently announced a significant change to AdWords. Advertisements on AdWords will now be limited to thirty days. Before this announcement, advertisements could stay on a site for an indefinite amount of time. As the recent Panda and Penguin updates suggest, Google is making a strong push to get rid of spam and to encourage ...
Here’s something new from Yahoo: a centralized location where business owners can get quick overviews of the effectiveness of their marketing strategies. Dubbed The Yahoo! Marketing Dashboard, it’s a one-stop-shop for small businesses to track their marketing and includes the following features: Reputation Tracker: This feature scans over 8000 sites across the web to see what customers ...
Late last Friday, Google announced over 50 new changes that are set to change how search results are displayed in some big ways. The big topics of focus with this update are on how Google handles spelling errors, classifies keyword stuffing, focuses more on freshness being factored into SERPs and adding a larger website index size. ...
The animosity between Yahoo! and Facebook is picking up pace once again as Yahoo! adds two more infringement claims against Facebook taking the total to 12. These claims come just when the social networking giant is busy with its initial public offering slated for release later this month. For those who don't know, about a month back ...
Google recently announced that AdWords for Video is out of Beta and has been given its very own platform in YouTube for anyone who wishes to cash in on their video. For those who are unaware, AdWords for Video follows in the footsteps of its counterpart on Google search, the only difference here being that you ...
Last week Matt Cutts released a video titled “How Does Google Search Work?″ that explains how Google crawls, uses page rank, sets priorities, indexes, and filters in just 8 mins. Part history lesson, part education lesson; Cutts kicks off by explaining the journey that crawling has taken since he first started at Google. Actually when he ...
Research shows that 97% of website visitors do not convert the first time they visit. With this in mind, Google is now offering you a new way to re-market and re-engage with your potential customers and bring them back to your website. Just days after introducing zip code targeting to Google AdWords, Google announced another set ...
Many people dream of starting their very own online store. The chance to make $1000’s by becoming the next big online retailer. That dream quickly evaporates when they start looking into the complexities of setting up an online store. With website design, ecommerce platforms, merchant accounts and payment gateways to sort out – it quickly becomes ...
Google recently made a big announcement on changes to the way brands can advertise with the search giant. It's being dubbed as the ‘Brand Activate’ advertising program and will integrate useful brand metrics into the online marketing tools that advertisers use to manage and evaluate their online ad campaigns. Big brands currently spend over $190 billion per ...
Last week the Webmaster World Forum was abuzz with complaints from many people who noticed a sudden drop in their Google rankings, loss in traffic and revenue. However, it only took Google's Matt Cutts 24 hours to clear-up any confusion. What was initially thought to be a result of a penalty for over-optimization of sites, actually turned ...
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